by In the midst of a bazillion websites and an equally large number of other digital communication channels, it’s easy to forget that business cards, brochures and signage still have a place in your company’s marketing. But there’s a reason they aren’t just leftovers from an old-school era: print marketing is incredibly effective and can help bridge the gap between online and physical brand experiences.
Business cards are more than just a tiny piece of paper; they represent not only the giver’s name and contact information, but also their business. They’re the first touchpoint between professionals and are meant to leave a lasting impression. They should align with your brand’s visual identity, featuring the same colors, fonts and logo. It’s important to make sure the card contains all your relevant contact information, including street address, phone numbers (both landline and cell), fax, email address, bank account, tax code, etc.
Similarly, brochures serve as a valuable marketing tool that can be used to convey both product and service information, while answering common customer questions. Whether they’re tri-fold or bi-fold, they should feature high-quality images and concise text that guide the reader. Brochures are ideal for in-store display, trade shows or situations where a quick handoff is needed.
A well-designed brochure provides more information in a more concise and engaging way than a business card. Brochures are a great option for targeted marketing campaigns, highlighting products or services that speak to specific customer segments.
Posters and flyers are a cost-effective and versatile way to advertise events, new products or promotions. Whether they’re being used in-store, at a trade show, or distributed via direct mail, they should contain eye-catching graphics and call-to-actions that will grab the attention of potential customers.
Lastly, stationery, including letterheads and envelopes, provide a consistent and polished look to your company’s correspondence. They can make or break the first impression of a client and should be designed with the same care and precision as your other marketing materials. So, if you’re looking to elevate your business and leave a lasting impression on your customers and clients, be sure to choose a print shop in Orlando that can provide you with professional-quality materials that will ensure your branding efforts stand out from the crowd. To learn more about how CDP can help your company with its printing needs, contact Orlando Printing Services today.